Smash and Bash Cricket? Affective Technological Innovations in the Big Bash
نویسنده
چکیده
With an explicit focus on the Australia’s KFC T20 Big Bash League, my article explores how cricket is packaged as an affective televisual spectacle. The Big Bash’s technological innovations and refinements blur the lines of information, entertainment and commodification, while allowing a traditional broadcast media form to be re-presented in non-traditional ways. That is, cameras and other technologies operate in fluid and highlymobile ways, encroach upon or are embedded within the field of play, and more frequently are placed on players and officials during live sporting contests. In turn, these contrasting technologies and multiple perspectives simultaneously provide affective layers for viewer engagement, merging analytical tools for sporting knowledge, sites for commodification and through mediated athletic replication. These technologies and techniques arguably afford an affective televisual “smash and bash” spectacle for both ephemeral and invested viewers.
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